Creative Studio
Conceptual Copywriter, 1,5 year

Sitting in the Creative Studio, I deliver creative strategy, concept and copy on a global scale, on channels such as social, UX, print, email, and in-game. Since our players are mainly young girls aged 11-17, I make sure our communication is always easy to understand, inviting, encouraging, and jolly. This, is for what is the world’s most popular horse and adventure game, with over 26 million registered users and 700 000 active monthly players.

Women’s account, Global Marketing Department
Copywriter, + 3 years

Doing global marketing for the Women’s Department, my days consisted of campaign idea collaboration and commercial fashion writing. The output included printed fashion magazines, OOH, digital screens, social media content, scripts, push, newsletters, and influencer marketing. 

At H&M, pace and prioritization was of the essence, with several simultaneous projects spanning multiple functions, often involving business development and external agencies. 

I’m proud to have been part of developing the tone of voice for its Women’s Department, working on several sustainability campaigns, online sales activities, product development projects, and the Newsletter initiative – achieving an opening rate of +34% and greatly boosting the ROI.

Copywriter, 6 months + 6 months

Working in tight-knit creative teams on projects involving unions, cinemas, shopping malls, electric cars, real estate, and start-ups. My personal highlight was creating the concept for the Firemill Fire extinguisher, and its slogan "Fighting fire with a twist.”